Mukesh Kumar

Mukesh Kumar is a seasoned digital marketing expert with over a decade of experience in SEO, PPC, social media, and web design. As the driving force behind Gusto Digital, he has helped hundreds of brands ranging from startups to global enterprises achieve measurable online growth through innovative, data-driven strategies.

Voice Search Optimization VSO improving your website’s visibility and relevance

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In today’s fast-paced digital world, convenience is everything. With the growing popularity of voice assistants like Siri, Alexa, Google Assistant, and Cortana, more users are turning to voice search to get instant answers to their queries. This shift has given rise to a new frontier in digital marketing — Voice Search Optimization (VSO). If you […]

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Top 5 SEO Metrics to Measure SEO Performance in 2025

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1. Organic Traffic Growth What It Is: The number of visitors arriving at your site through unpaid search results.Why It Matters: Organic traffic is the most reliable indicator of your SEO effectiveness. A steady increase shows your content and optimization efforts are working.How to Measure: Use Google Analytics to track sessions and users from “Organic

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E‑A‑T in 2025: How Expertise, Authoritativeness, and Trustworthiness Impact Rankings

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As search engines evolve, Google continues refining how it evaluates content quality. Central to this evolution is E‑A‑T—Expertise, Authoritativeness, and Trustworthiness—a framework Google uses to assess pages, especially those in the “Your Money or Your Life” (YMYL) category (health, finance, news, etc.). In 2025, E‑A‑T remains crucial for SEO success. Here’s why and how you

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